When RLM Consulting begins working with a new client, one of the first questions we ask is - does the company have a mission statement? It’s essential to have a strong mission statement that articulates what your company stands for.
Most companies have mission statements, but they’re not always written as clearly and concisely as they should be. A good mission statement is often a helpful guide for defining what makes your company unique in a meaningful way to your customers. It also states where your company is heading with regard to long-range growth, and provides employees with a purpose; what are we working toward? When planning your mission statement, it’s helpful to sit down with the team and ask, “what does our company do for our customers, our employees and our investors?” Crafting a well-written mission statement is an opportunity to assess your client base and determine how your products or services will benefit them. You’ll also want to define the specific reasons that customers should choose to do business with you rather than your competitors. This point is important because of the competition that exists in the marketplace. You’ll want to create a mission statement that sets your company apart. Which leads to another point: Don’t forget to include any benefits you’re offering to the community and the world at large. In an era of social entrepreneurship, all types of companies today are giving serious attention to giving back in one form or another. If altruism is a part of your mission, say so. With a flipchart filled with ideas, it’s time to organize your notes down to a brief, impactful statement. Be clear in framing your ideas and making bullet points so they’re easily understandable. Considering that your mission statement will be available to a wide range of audiences, you’ll want to state things in a way that inspires people to have confidence in your brand or business, both inside and outside of the company. A solid mission statement has the potential to evoke a positive reaction and, in the case of your employees, it can make them not only proud of the work they do, but also turn them into ambassadors for the company. Remember, a mission statement should be brief, but it should also contain as much language as needed to get your point across. The verbiage should be a genuine in tone and relay how you would want your customers, employees and the public to perceive your company. Comments are closed.
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Robert MortonToronto Executive and Principal at RLM Consulting Archives
January 2020
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